A Good Conversation with Georgie Hendl

About 2 years ago Georgie and her partner James were helping me getting into yachting after having just got out of it themselves. Fast forward a couple of years and Georgie is back in New Zealand with I Am Co. inspiring and empowering all of us to take control of our health, live a more fulfilled life and encourage inner confidence, self-love and inspiration.

Here she is to tell us her story…

Firstly, a bit of background, who are you?

My name is Georgie Hendl, I am 29 and founder & chief at I AM Co. I’m currently 6 months pregnant with my first babe and living in Auckland city with my partner, James.


What’s your story? What has been your journey leading up until this point?

I finished University with a degree in food science and went straight to Canada for a year where I studied holistic nutrition in depth at a renowned school over there. This was a super eye-opening experience for my 22 year old self, which opened me up to a whole new way of thinking about food and life.  Following this, having caught the travel bug I spent the next three years travelling, working on superyachts, attending yoga retreats and eventually completing two teacher training courses, where I cemented my love for yoga. All the while I was brewing up plenty of ideas, so when my partner and I made the move home, we went straight to the majestic Queenstown, where we stayed for 2 years and I worked at a yoga studio, while working on my side-hustle – which is now I AM Co.


Tell us about I AM Co.

I AM Co. was created as a means to spread the message of self-love, empowerment and positivity which I had personally learnt was so incredibly important for us all. We sell a monthly subscription sampling box- The Delight Box, which is filled with health foods, natural beauty products and wellness inspiration. This box gives people a means to be introduced to the latest and healthiest foods and beauty goodies to the market.

We have also recently launched the I AM Journal, which is a little book of inspiration to encourage a daily gratitude practice.


Where was the idea born?

The idea was born out of wanting to spread the message of a a healthy lifestyle (encompassing all the pillars that i’ve found to be super important in my own life). Healthy eating, positive thinking, a practice of self-love and gratitude and spreading this inspiration to females across NZ.


What gave you the confidence to think you could do it?

I love learning! So with this comes lots of reading and delving into successful people’s lives, once you start reading and watching how successful people execute ideas and create their dream life – it seems silly not to do it. We’re all capable of achieving anything we put our heart and soul into!


Did you ever have any doubts along the way? If so how did you overcome them?

There have been plenty of moments of doubt and fear! But knowing that running a business and starting it from the ground up was NEVER going to be easy, somehow makes it easier. I think you have to give yourself a break from time-to-time as it’s very easy to fall into the trap of ‘i’m not good enough!’ but taking action and constantly looking at ways to improve helps to release any doubts.


Do you think you have any turning points or defining moments in your story or has it been gradually unfolding?

I think making the decision to invest in myself has been pretty defining. So taking courses, trainings and buying books that inspire me…these have all lead me to where I am now, and I don’t plan on stopping that. We have so many incredible resources at our fingertips these days, it’s just about taking the time to learn and grow!


So you’ve got an idea, or a concept or passion, what’s your biggest piece of advice to get started?

Start by creating a giant brainstorm of everything this idea or concept means and ANY (unfiltered) ideas you have around it, spend some time fleshing out if it’s a viable idea. But it’s important to remember not every passion has to be a business – sometimes it’s nice to keep certain passions as they are, a hobby or pastime fun.


How do you define success?

Being able to show up every day as the healthiest and happiest version of YOU. So that you can then contribute back to others, to give back and to spread love. That’s got to be it!


What would be your life advice to young people?

Don’t get caught up in what people think of you. There will always be judgements cast and opinions had, but holy moly what a waste of time it is listening to negative nancies! You’re your best teacher!!

An absolute Good Sort, thanks so much to Georgie for doing her thing and sharing her story

For more on I Am Co don’t forget to check out their website and follow them on Facebook and Instagram